Do printed business cards still matter?
01 November 2018
In an age where business is primarily conducted digitally, it can be hard to see where business cards and other printed materials fit in. However, business cards offer a number of advantages that digital marketing materials simply can't. Here's why business cards are still important, useful, and most of all - why they still matter.
Why do business cards still matter?
A business card is a type of extended first impression. When you hand it over to someone, you're letting them know that you expect their custom. After all, there's your telephone number, email address, and business details. Why wouldn't they want to get in touch?
Assuming you've been on your best networking behaviour and established a rapport with the person you've given your business cards to, it's up to the card itself to do the rest of the talking.
Handing over a freshly printed card is a fantastic way to communicate that you're prepared for any situation or potential networking opportunity. You give the potential client the impression that not only do you care about first impressions but that you've done this many times, therefore subtly increasing your credibility whether they realise it or not.
On top of that, a business card is always available - provided you remember to carry them, of course! Forget the frustration of trying to load your website in a convention centre with (supposedly asbestos) walls and ceilings. With a business card, your information can be handed over instantly, giving the recipient something physical they can link you to.
So, how can I make the most out of my printed business cards?
Depending on the business you're in, what goes on your business cards will vary. Plus, your status and position within your company will likely determine the level of creative influence you have over any printed office stationery, business cards included.
If you're in a bigger company the design of your business cards will likely be predetermined, but this doesn't mean you shouldn't look into ordering something of your own design. Here are a few tips for making sure you get the most out of your business cards:
Choose white - or another light colour - as the base colour of your business card. It may seem boring, but it'll mean that people with your card can write notes or additional information onto the front and back.
Sticking to the standard size guidelines (2" by 3.5") means your business card will fit into wallets and other cardholders. It can be difficult to reconcile this choice with being unique, but people are more likely to keep your contact information on their person if it actually fits in a pocket.
How should I design my business cards?
There are a number of ways to make sure your business cards stand out from the crowd. One of the most recommended (and least acted upon) is the inclusion of a photograph.
Why include a photo of yourself? Well, picture this: you're at a convention, and you come home with fifty business cards. Of those, two have photographs. Which of those people are you more likely to remember?
Including your photograph on your business cards increases the likelihood that a recipient will want to get in touch with you, especially if you combine your photograph with an incentive like a discount or special service!
In terms of design, you should also:
Use QR codes
Spend more on quality
Choose a clear font 12pt or larger
Business cards from TPS
Looking for a company that understands your unique vision for your business cards? At TPS, we know what it takes to design and print a good-looking, high-quality business card that will stand out amidst a sea of others.
Interested? Get in touch with a member of our team today.