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Vat and Pricing Explained

As an online print solutions provider we want to ensure that you understand how VAT and final prices are worked out, following government guidelines for print materials. 

When it comes to printing materials and working out prices, you should always remain aware of how VAT works for British print products.

The products that a printing provider or design service offers can vary in final price, due to certain limitations on VAT.

This blog is aimed at clearing up the basic elements of how a product is affected by VAT, but if you’re unsure you should always email any specific enquiries to us (sales@tradeprintsolutions.co.uk), before sending your artwork to print and accepting that final price on your screen.

Zero Rated Print Services and Products
All of the products below come with a zero VAT rate attached.

Books
Booklets 
Brochures 
Catalogues 
Directories 
Flyers / Leaflets (to be distributed by hand) 
Journals 
Magazines 
Manuals 
Maps 
Sheet Music 
Newsletters 
Newspapers 
Pamphlets 
Price lists (without an order form) 
Timetables

Flyers / Leaflets can have special conditions attached to them, including that they must have a significant amount of text on at least one side, to ensure that the product to is being produced for hand held purposes, rather than being mounted or hung on a wall. It also must be no larger than A4 size and should be a single, self-contained item, not part of a larger package. Finally, the paper it is printed on cannot be heavier than 230gsm.

Once all of these conditions are met, a printed flyer / leaflet carries a zero VAT rating. 

VAT rated Print Products and Services, charged at 20%
Acceptance cards 
Business cards 
Calendars 
Certificates 
Compliment slips 
Coupons 
Delivery notes 
Diaries, envelopes 
Folders 
Forms 
Invitations 
Invoices 
Labels 
Letterheads 
Postcards 
Posters 
Questionnaires 
Stationery 
Stickers 
Tickets 
Transparencies

Other VATable services
Various services that you may get from a printing or design provider can also be charged at a 20% VAT rate, include:

Binding 
Design work
Duplication of photographs 
Lamination 
Photocopying
Photography
Scanning

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  • Don’t forget to get in touch with us via email for more in-depth queries at sales@tradeprintsolutions.co.uk.