Vat and Pricing Explained
19 May 2015
As an online print solutions provider we want to ensure that you understand how VAT and final prices are worked out, following government guidelines for print materials.
When it comes to printing materials and working out prices, you should always remain aware of how VAT works for British print products.
The products that a printing provider or design service offers can vary in final price, due to certain limitations on VAT.
This blog is aimed at clearing up the basic elements of how a product is affected by VAT, but if you’re unsure you should always email any specific enquiries to us (email@example.com), before sending your artwork to print and accepting that final price on your screen.
Zero Rated Print Services and Products
All of the products below come with a zero VAT rate attached.
• Flyers / Leaflets (to be distributed by hand)
• Sheet Music
• Price lists (without an order form)
Flyers / Leaflets can have special conditions attached to them, including that they must have a significant amount of text on at least one side, to ensure that the product to is being produced for hand held purposes, rather than being mounted or hung on a wall. It also must be no larger than A4 size and should be a single, self-contained item, not part of a larger package. Finally, the paper it is printed on cannot be heavier than 230gsm.
Once all of these conditions are met, a printed flyer / leaflet carries a zero VAT rating.
VAT rated Print Products and Services, charged at 20%
• Acceptance cards
• Business cards
• Compliment slips
• Delivery notes
• Diaries, envelopes
Other VATable services
Various services that you may get from a printing or design provider can also be charged at a 20% VAT rate, include:
• Design work
• Duplication of photographs
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